The old experience was tedious and felt like a legal exam. Customer interviews showed that people hated entering repetitive info, had no sense of progress, and didn't understand why Discover needed personal details like their education instead of just a credit score.
Discover gave us a brief to create the "world's simplest credit card application."
Discover lacked a robust design system, creating an opportunity to push their core brand guidelines further. The signature sun motif added 3D depth to backgrounds and buttons, paired with a premium dark mode using their "Midnight" palette. The final approval screen was designed as a celebratory, animated moment where the digital card feels like a physical object.